- Mulvey's Theory
- How time has changed the theory
- How the male gaze has been twisted to sell prieviously feminine products to men
- Television advertising and sex role stereotypes suggests women are living in a patriarchial society
- How womens aims and perceptions of them have changed over time and how this is relevant adverising
- Branding associated certain meaning with products which seeks to establish the products USP
- Branding involves trying to persuade customers of a products quality prior to purchase - reputation and percieved quality is crucial
- Perfume branding relies alot on intertextual references
- Similar rules apply for male products - what men want to be like and what women want
Monday, 14 March 2011
Key Chanel Revision Points
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