· Gender
o Male/Masculinity
o Female/Femininity
· Propp’s character archetypes – do they apply?
· Strauss – Binary opposites – (Masculinity against femininity, Females exhibiting male traits, Vice versa)
· Uses and Gratifications model:
o To affirm cultural and moral values
o To witness beauty
o Sexual experience
o Identifying with others and gaining a sense of belonging – there’s always a character that the audience can identify with
· Mulvey
o ‘Women have learnt to see themselves as being looked at’
o ‘Men act, woman appear’
o Men see film through the male gaze and so do women’
· Todorov’s theory is generally gender neutral
· Mise-en-scene – costume, lighting, composition of shot, location/setting
· Language used – interaction between characters
· Stereotypes – applications – conform or go against stereotype
· Genre conventions applied (i.e females as victim in horror)
· Audience positioning
o Do they manoeuvre the audience for a preferred/dominated reading – so audiences enjoy
§ Can also apply negotiated or oppositional reading
o What is the film makers intended message? How do the audience read it
· Ideology – in terms of both themes and characters
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