Friday, 11 February 2011

Fact sheet on IPC connect

·         IPC Media prodices over 60 iconic media brands
·         Focus on three core audiences
o   Men’s portfolio (IPC Inspire)
·        Leisure brands
o   Country Life
o   Horse & Hound
o   Rugby World
o   Decanter
·        Lifestyle brands
o   Nuts
o   Mousebreaker
o   NME
o   Mass market women’s division (IPC Connect)
·        Famous women’s weeklies
o   Look
o   NOW
o   Chat
o   Woman
·        TV entertainment brands
o   What’s on TV
o   TVTimes
o   TV and satellite week
o   goodtoknow network (online)
o   Upmarket women’s division (IPC Southbank)
·        Luxury fashion brands
o   Marie Claire
o   InStyle
·        Lifestyle brands
o   Women & Home
o   Essentials
·        Home interest brands
o   Ideal Home
o   Livingetc
o   Housetohome
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Friday, 4 February 2011

Magazines: Summary

Genre in magazines:
·         Types of magazine (categorisation)
o   Current affairs
o   TV listings
o   Games/gaming
o   Gossip
o   Fashion
o   Motoring
o   Lifestyle
Narrative in magazine:
·         Most magazines have a narrative structure
o   Dictated by contents page
o   Audience get comfort from the familiar
o   Tactics to attract/target the audience
·         Do they  have a beginning, middle and end
·         RadioTimes
o   Beginning – Articles and features
o   Middle – TV/Radio listings
o   End – Classifieds
·         Narrative is dictated by:
o   Genre
o   Content
o   Ethos/ideology
o   Readership
Representation in magazines:
·         Audience
o   Target audience
o   Readership – those who incidentally consume the product
·         Content – ethos of the magazine(articles and adverts)
o   Gender
o   Race
o   Social class/employment
o   Disability
o   Age
o   Sexuality
o   Religion
o   Ethnicity
o   Ideologies
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Thursday, 3 February 2011

Comparison of a RadioTimes article to a Big Issue article 03/02/11

‘What selling The Big Issue means to vendors’ and ‘Being human article’
·         People in the article are vendors, whereas anything in the RadioTimes tends to have some kind of celebrity endorsement.
§  This links to each magazines intended consumer
·         RadioTimes – for those with an interest with particularly mainstream TV news
·         Big Issue – for people who are interested in helping those less fortunate
·         Basic photography techniques are used to make images seem more naturalistic, as oppose to the RadioTimes looks to have been edited and so making the images seem more dark and dramatic – linking to the genre of the programme
·         Description about people in the article:
o   Big Issue
§  Names of the vendors and stated – to make it appear more personal
§  Short quote by vendor about work
o   RadioTimes
§  Names of both character and actor/actress
§  Similar opening quote about themselves and work
§  The RadioTimes however goes onto develop on who the actor/actress and what they have previously achieved
·         Text
o   The Big Issue is very plain – white background, basic black font, basic layout
o   RadioTimes – background  with image for the programme, gritty title font, text laid out around main image, dark mise-en-scene
·         Being human is across 4 pages, vendor article is only on one. Being human article is obviously one of the main articles of the magazine and vendors articles seems to just be a general article
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