RadioTimes content analysis

RadioTimes – Radio section (page 122 – 141)

122 – 123

·         Article – Advertising and interviewing Radio 4 documentary host, niche taste, wouldn’t expect to see it in any other section of the magazine.

124

·         Advertisement – Cotton traders

o   Special offer

o   Contact details – number, email, website, payment methods 

125

·         Article – another radio related article

·         Makes fun of ‘news’ relating to the media ‘here are a few false stories to spread.’ Suggests a higher class of reader.

126 – 139

·         National Radio Times

o   Standard page layout – Same stations in same place

o    Standard genre conventions

o   Today’s choices

o   All national radio stations and programme titles

o   Different colours  pages  for different pages  

140 – 141

·         Local Radio

o   Divided into  different regions

o   Not so in detail as national radio – not as mainstream

o   Short biographical section about a local radio presenter – promoting him and radio station

Advertising - Hovis 13/01/11

The Big Issue - 08/01/11

Purchasing 'The Big Issue'

After being unsuccessful in the Abingdon precinct and avoiding one seller of The Big Issue in Oxford, another more welcoming man on Magdalen Street, outside Sainsbury’s offered me the magazine. I brought a copy off him and he was extremely thankful and ‘hoped I received a blessing.’ I talked to him and asked him a few questions about his day (by now I had realised quite a few people were looking at me), I asked him about how many he had sold that day, but he had only just started. As I left he wished me ‘a good day and good luck,’ and as I looked around at the people around me; I was trying to work out what they were thinking of me: hard to tell if they were either mystified to why I had donated my money to a homeless man or rather almost envious of me – who cared enough to acknowledge him and help him out. As I walked away I felt proud of what I had done and I passed the man I avoided shortly after who was engaged in quite an in depth conversation with another woman: which made my experience seem more normal, as before I felt like the minority.

07/01 MS4: Magazines Introduction

We will be analysing the following:

·         Business – Production and Distribution

·         Audience – Target audience/readership, primary/secondary

·         Textual analysis – GNR

·         Advertising

·         We will be studying 3 magazine (all available in the UK)

·         Big Issue, The Radio Times and one of your choice

·         Need to buy copies of each magazine for own study

·         Creating a blog of research findings for three magazines

·         Timed essays in class

·         EXAM is Thursday 16^th June 11

Genre codes and conventions

·         Price

·         Barcode

·         People/subject on the cover

06/01 MS4: Advertising Introduction

Unit objective

·         To understand advertising as an industry

·         To understand advertising and audience

·         To understand advertising as a text (GNR)

Focus texts and critical approaches

·         Advertising and desire – main focus

·         Nostalgia and ‘Hovis’ 2009

·         Invitation and Aspiration ‘Chanel’ with Keira Knightley

·         Convenience and Necessity ‘Morrissons’ Road Hog  

·         Maslow hierarchy of needs

·         Barthes mythologies

·         Consider texts as brands, not just texts

What is a good advert?

·         Memorable

·         Original

·         Humour

·         Catchy – soundtrack/score, slogan

·         Logo/Brand

·         Cheesy

·         Identification with theme/product

·         Celebrity endorsement

06/01 MS4 Introduction

MS4: Exam

·         2 ½ hour exam

·         3 Essay questions    

o   Three key concepts

o   Three texts for EACH key concept

§  Section A

·         Text (GNR)

§  Section B

·         Audience

·         Industry

·         Can’t take in any notes

·         Advertising (Katherine)

·         Magazine (Tim)

·         Film (Tim)